How much does your business spend and probably waste on advertising and marketing every year? £1000, £5000, £10000?

All of us are victims of the plague of cold calling sales rats pestering you about the same thing just rebadged.

Hard selling is a bug bare of mine, we don’t do it here in fact we haven’t made a single cold call since we started trading. Seriously?
Our phone bills are stupidly low.

If something is worth having then you’ll find it on your own.

You certainly don’t need someone telling you this is a ‘one time offer’ ‘special price for today only’ and ‘if you miss out then you’re
Business won’t get any more new customer.

So if the average ageing directory is charging £1,250 for premium listing per annum and your local rag is £400-800 per month (I know per month that’s incredible isn’t it?) and that’s to capture a very small, no minuscule audience is or really worth it?

It’s always has to be your decision but just weigh up the results in new business over the year against what you’ve spent.

These rats are nibbling but are you biting?

One thing is certain these people calling you everyday are fast becoming aware that ‘YOU’ the customer is a lot more marketing and internet savvy these days. You don’t take everything said as gospel (rightly so)

Therefore their tactics have changed and now they throw jargon and internet buzz words at you like ‘back links’ ‘page rank’ ‘seo’ ‘blackhat’ when all they are really trying to say is ‘please buy my crap!!!!’

Truth be told sales people generally aren’t marketing gurus or internet SEO geeks. Buzz words can be used to take the heat off and make you feel comfortable with their nonsense.

The gospel about directories:

Most directories do not have any link juice value to your website or search engine optimization because their webmasters put a block on all outbound links also more commonly known as ‘NO FOLLOW’.

You’ll often hear this banded about during renewal time but don’t believe it as very few well-known directories still offer back links with any value at all. Therefore they DON’T help your search engine rankings.

Google Maps & the value to your business

We all know by now that everyone uses Google to search for everything (about 90% of the UK in fact)

Nearly every search conducted on Google results the user clicking on something from the first page (usually at the top)

To get your business more customers than anywhere else is going to cost your business just

£850 per annum

Find out more

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