Google Places update today!

You should have noticed that Google finally updated the majority of its listings today.

This means anyone who has been optimizing their Google Places listing over the past 3 months should have seen the results update and their business found on the first page. Of course there are instances when listings may not have updated yet but on the main your results should be now ranking.

Google Places missing categories have returned

Another important update we have been waiting for is some of the missing categories and data which was lost on the last update has returned too.

You may have seen examples of inaccurate businesses showing up in the wrong category for example ‘dentists’ showing in ‘sports clubs’ & ‘health club’ listings.

Why do Google Places change?

The reason this sometimes happens is that when Google ever makes significant changes to its maps data it usually reverts to a previous state. Which might mean when categories or keywords we’re being moved around. So you get a kind of merged pack a data.

Just as if you did a back-up of your home/office computer and used a program such as Norton Ghost to take an image of your hard drive data of its current state. If you have not done a recent back-up and your computer crashed, the first thing you would do is try to fix it by reloading the image of its previous state. The same goes for Google Places data.

It makes a change, uses data from a previous state, updates it and eventually the latest data will catch up and show in the results.

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